Genesis builds deep, premium gloss finishes — and offers striking matte paint that the factory says is entirely the owner’s job to maintain. A ceramic coating helps with both, and is close to essential on matte.
By Chris Lorizio·6 min read
Paint hardness
Medium (gloss); delicate (matte)
Finish character
Deep gloss colors; matte Launch-Edition finishes
Gloss coats conventionally; matte requires matte-specific products and zero polishing.
A Genesis GV80 in deep green — premium gloss that a coating makes richer and far easier to keep clean.
Genesis came out of the gate competing on finish quality, and its gloss colors on the G80 and G90 have the kind of deep, saturated look you’d expect from far older luxury names. On those, a ceramic coating does what it does best: amplifies the depth and makes a premium car effortless to keep clean.
Then there are the matte finishes — Verbier White, Melbourne Grey — which are a different animal entirely. Genesis is explicit that matte paint is delicate, can’t go through automatic washes, and that maintaining its appearance is solely the owner’s responsibility. That’s exactly where a matte-specific coating turns a high-maintenance finish into a livable one.
Matte-safe
Coating available
SiC
Owner’s Pride flagship
Multi-year
Owner’s Pride warranty
100%
Money-back
Why it matters
Why coat your Genesis
Makes matte paint livable
Matte Genesis finishes can’t see an automatic wash and show fingerprints and water spots readily. A matte-specific coating raises the surface’s resistance to staining and makes the careful hand-washing matte demands far easier.
The factory won’t cover the look
Genesis’ warranty explicitly does not cover the matte appearance — upkeep is on you. A coating is the practical way to take that responsibility seriously and protect the finish you paid for.
Deepens the gloss colors
On gloss G80 and G90 finishes, correcting and coating makes metallics pop and solids look richer — the premium depth Genesis designed in, pushed further and locked in.
Protects a newer investment
Genesis owners tend to be protective of a car that overdelivers for the money. A coating shields it from UV, salt, and contamination and keeps it looking new well into ownership.
Matte Genesis: never gloss products, never automatic washes
If your Genesis is a matte finish, treat it accordingly: no polishing, no wax, no gloss sealants, and absolutely no brush-style automatic washes — any of these permanently damage the matte look, and the factory warranty won’t cover it. We use only matte-specific ceramic coatings on these finishes and will set you up with the correct wash routine. Tell us it’s matte when you book.
“The matte Genesis finishes scare a lot of owners, and honestly they should be respected — one trip through the wrong car wash and it’s ruined. A matte-specific coating is the thing that makes them easy to live with. For the gloss cars, it’s just a beautiful, deep result.”
Chris LorizioOwner, Smartwax Pro
The coating
Installed by an Owner’s Pride pro
Silicon-carbide flagship chemistry, self-healing topcoats, and the only major coating warranty with no annual-inspection bill.
Owner’s Pride is a family-run American coating company — two generations and more than two decades at the front edge of surface-protection chemistry. Chris is a trained, certified Owner’s Pride installer, which means every coating is registered under Owner’s Pride’s nationwide written warranty.
SiC — not just SiO₂
Owner’s Pride leads with Silicon Carbide (SiC) chemistry in its flagship line. SiC is harder and more heat-stable than the silica (SiO₂) most coatings rely on — denser protection and a deeper, wetter gloss.
Heat-activated self-healing
The OP X and SELECT topcoats are engineered so light wash swirls and marring soften away with heat — sun, warm water, engine bay. The finish keeps looking corrected far longer.
A warranty without the catch
Coverage runs 3, 5, 7, or 9 years as a written Owner’s Pride product warranty registered to your car — with no mandatory paid annual inspection to keep it valid. Most ‘lifetime’ coatings quietly require one.
The professional lineup Chris installs
OP XUp to 5 yr
Self-healing
Heat-activated self-healing topcoat. Extremely water-repellent, with enhanced gloss and color depth that shrugs off light wash marring.
Flagship
SiC Family3 / 5 / 7 yr
Silicon Carbide
The Silicon-Carbide flagship line — exceptional durability, chemical resistance, and a deep high-gloss finish. Protects paint, wheels, plastics, and high-impact surfaces. Certified install, nationwide warranty.
SELECT9 yr
2-part · Self-healing
A two-part, nine-year system with heat-activated self-healing. An ultra-dense layer built for maximum durability, gloss, and clarity — the top of Owner’s Pride’s range.
Glass & InteriorUp to 7 yr
Hydrophobic
Glass coating strengthens automotive glass up to 30% and sheets away rain for clearer wet-weather vision. Interior coating raises surface tension so spills and stains wipe away.
The process
How we coat your car
1
Decontamination wash
A thorough hand wash and chemical decontamination strips bonded iron, rail dust, and road tar that a normal wash leaves behind.
45 min
2
Clay treatment
A clay pass pulls off any remaining bonded contamination, leaving the paint glass-smooth so nothing gets trapped under the coating.
30 min
3
Paint correction
Machine polishing removes swirls, light scratches, and oxidation. On the Enhanced tier this is a two-stage compound-and-polish that restores a showroom finish.
2–4 hrs
4
Solvent cleanse
An IPA wipe clears every trace of polishing oil so the coating bonds to perfectly bare clear coat — not to residue.
15 min
5
Owner’s Pride application
The coating is laid down panel by panel with a suede applicator and leveled by hand — even coverage, no high spots, then registered under the Owner’s Pride warranty.
45 min
6
Curing
The coating cross-links over 24 hours. The vehicle stays dry and out of direct sun while it hardens. You get specific aftercare in writing.
24 hrs
Packages
Ceramic coating packages
Express
Essential
Enhanced
Warranty
3 years
5 years
7 years
Decontamination
✓
✓
✓
Machine polish
✓
✓
✓
Paint correction
1-stage polish
1-stage polish
2-stage correction
Owner’s Pride coating
OP 3 · SiC
OP 5 · SiC
OP 7 · SiC
Regular car
$899
$1,299
$1,899
Midsize SUV
$999
$1,399
$1,999
Full-size / Truck
$1,199
$1,699
$2,399
Best for
Newer paint
Daily drivers
Older / marred paint
Every coating installed by a certified Owner’s Pride pro.
Yes — with a matte-specific coating only, and no polishing or gloss products of any kind. Matte paint is permanently damaged by compounding, wax, or the wrong wash, and Genesis’ warranty doesn’t cover the matte appearance. A matte-safe coating plus the right wash routine is genuinely the best way to keep one looking correct. Just flag that it’s matte.
Definitely. The gloss Genesis colors are deep and premium, and correction plus coating makes them richer while making the car much easier to maintain. For a vehicle that already overdelivers on value, protecting the finish is a natural fit.
Not a brush-style automatic wash — those damage matte paint regardless of coating. The coating makes careful hand washing or touchless washing easier and more forgiving, but the matte finish still needs to be hand-maintained. We’ll show you exactly how.
Deep gloss and tight water beading after coating.
Ready to coat your Genesis?
Pick your tier, see the price for your car, and reserve the day — a 20% deposit holds it. 100% money-back guarantee — if you’re not happy, you don’t pay.